TrustArc announces new privacy solution
Wednesday, June 26, 2019
The new solution provides actionable compliance guidance based on an automated review of key company information, including the location of customers and employees along with…
TrustArc has announced the Privacy Profile, a new solution to assist in identifying privacy and security regulations with the aim of helping any business comply with a wide range of regulations.
The new solution provides actionable compliance guidance based on an automated review of key company information, including the location of customers and employees along with other relevant business details. This solution is part of the Intelligence Engine within the TrustArc Platform, managing a broad range of privacy management needs, including data inventory/mapping, risk assessments (PIA, DPIA, vendor), tracker monitoring, cookie/marketing consent, individual rights/DSARs and much more.
Over 50 laws and regulations around the world have been introduced in the last 12 months, such as EU GDPR and the California Consumer Privacy Act (CCPA). Businesses are looking for ways to stay on top of the new requirements and many are struggling to identify which privacy laws and security regulations are applicable to them. A recent survey among U.S. companies revealed 88% of respondents require external help to understand CCPA requirements alone.
Privacy Profile capabilities include automated analysis of applicable laws and regulations based on a proprietary Applicability Algorithm, summary report of applicable laws and seamless integration with TrustArc Assessment Manager to initiate privacy assessments and ongoing compliance analysis and updates as new laws are introduced and added into the system
Chris Babel, TrustArc CEO, commented, "Privacy Profile is a great example of the intelligent automation privacy leaders have been looking for.
"This is the latest enhancement to the TrustArc Platform designed to support our vision of simplifying complex privacy management processes with powerful, easy-to-use technology based on proven methodologies used across thousands of customer engagements."