Vodafone release results of SDN research
Wednesday, July 31, 2019
Featuring interviews with 416 business leaders in the UK, as well as business leaders in Italy, Germany Spain and South Africa, the report shows how…
Vodafone has released the results of its research into how businesses are transforming to thrive in a world where the secure, scalable and reliable flow of data is vital.
Featuring interviews with 416 business leaders in the UK, as well as business leaders in Italy, Germany Spain and South Africa, the report shows how networks – specifically software-defined networks (SDN) – pave the way for business performance improvements and growth.
According to the research, an overwhelming majority of British businesses (74%) are actively trying to transform their operations. As their digital transformation gathers pace, most companies have already seen a change in the way they interact with their customers. Specifically, 88% of UK respondents to the report already interact with their clients via digital technology more often than they did two years ago.
A little over half (56%) of respondents expect to make technological changes in the next two years; therefore, these businesses need both the tools and the skills to manage these new technologies. 86% of them are training their employees to work with new digital technologies, freeing up their time to prioritise the customer over admin tasks.
Yet, becoming more digital can only be effective if it is supported by a robust network acting as the backbone of the business operations. Using SDN, organisations can get a centralised view of the whole network that combines all sites, devices and the cloud. This allows the business to add and remove bandwidth as necessary to support demand.
Peter Terry-Brown, Unified Communications and Connectivity Director, Vodafone Business “Digital transformation has captured the imagination of businesses around the world. However, without the solid foundation of network infrastructure designed for the modern age, these digital initiatives could fail. SDN is the unsung hero behind successful business transformation. Organisations that are slow to adopt SDN face a range of challenges, from failing to meet customer demands, to being unable to provide the tools that employees need in order to thrive.”
Brian Solis, leading analyst, author and speaker “Businesses today operate in a time of radical transparency. Trust and transparency are now two critical pillars for modern brands hoping to engage always-on, always-informed, self-interested customers, regardless of industry. In our digital world reliable and secure services are key to keeping trust across consumers and employees. In a time when SDN, Robotic Process Automation, AI, machine learning, social media and mobile are changing how people live and work, data and an open mindset have become competitive advantages to attracting and keeping top talent happy and thriving.”
Respondents were 1,891 business decision-makers, from Germany, Italy, South Africa, Spain and the UK. 608 interviewees (from the four European countries listed above) came from national corporates. 1,283 interviewees (from all five countries listed above) came from multi-national companies (MNCs).