TBT: What do Device as a Service programs provide partners?
BA: There are three main components to HP DaaS: The Device, life cycle services and an application that provides analytics and productive management; for us that’s TechPulse. We can wrap around lifecycle services, insights and analytics around PCs, notebooks and desktops and any other hardware a business may need.
TBT: What are lifecycle services?
BA: Lifecycle service allow businesses to have a specific settings that are appropriate for their enterprise and typically there will be a physical asset tag or an electronic asset tag applied to the machine. You can also have a break fix strategy so that businesses have an effective method to get device that break up and running.
TBT: Why are these services necessary?
BA: When a device ships, it’s ready to run, but it’s really not business ready which is why we wrap these services around it. At the end of life, there is asset recovery, data sanitization and the reuse of that device to think about. Ideally, devices go out for a second life but when that is not possible, individual parts within the machine can be recycled and reused.
TBT: How can the applications help a business?
BA: TechPulse sits on all devices managed by HP DaaS and feeds data back to HP so we can improve the end user experience. For example, a hard drive failure is typically treated as a catastrophic event. Your data is gone and hope you have a backup but even if it does work out well, it’s still a miserable experience. Hard drive failures are very predictable with telemetry and machine learning. We know 30 to 60 days in advance when a hard drive is going to go down so we can reach out to the end user, we can explain to them the situation, tell them how to have a high quality back up and fix the drive.
TBT: How can DaaS programs save money?
BA: With TechPulse telemetry we can start looking at the fleet. I’ll use myself as an example: I have a thin and light device which is appropriate because I travel a lot but I also have a core i7 which is totally and completely unnecessary because I look at PowerPoint slides and I read emails which doesn’t require processing power.
We also have a lot of customers who find that they are over provisioned on licences. Especially in a multi-generational workforce where older workers use Office and younger workers use Google docs. You may be over paying one provider whilst under paying another out of compliance.
TBT: What’s the advantage of the ‘-as-a-Service’ model?
BA: DaaS provides value for the customer in the insights and analytics, helping them optimise their software and spend. Customers can see where they are over purchasing and can afford to buy down. There is value for them and there is value for the vendor and that trusted advisor relationship earns us credibility for a long time.
TBT: What is your assessment of the ‘-as-a-Service’ market in the channel?
BA: Adoption right now is less that 10 per cent but it’s a market that will flip over time. Folks are moving to an ‘as-a-service’ world, so they do say to us ‘do you have something in a subscription type model’. Research says about 20 percent of IT buyers are interested in a subscription model but the demographic of those people are changing and we expect DaaS to grow in time.