How businesses can benefit from consumers’ need to stay connected
Dan Bladen, CEO and co-founder of Chargifi
Wednesday, June 26, 2019
There’s no denying that we live in an age of digital dependency, in fact, a user interacts with – taps, types, swipes and clicks - their…
Since Apple launched the iPhone nearly 12-years ago, consumers have developed an insatiable desire to stay connected. There’s no denying that we live in an age of digital dependency, in fact, a user interacts with – taps, types, swipes and clicks - their phone nearly 3,000 times a day. However, connected devices with multiple apps running have one problem in common – they drain power and almost two-thirds of smartphone users run out of battery before 5pm.
By 2020, almost one-billion devices with wireless charging will be in circulation and demand, therefore, for wireless power will inextricably rise. In 2019, access to power is a deal-breaker for guests, employees and customers who are looking to stay connected 24/7. In fact, research from Chargifi has revealed that a quarter of millennials have walked out of a food and beverage venue because they were unable to charge their device.
This constant need to stay connected is providing both employers and businesses with a genuine opportunity, as consumers demand the same, intuitive and fully connected experience throughout all aspects of work and leisure time. Smart wireless charging is not only the critical foundation to keeping app-thirsty consumers and employees powered-up, but mass deployment of this new technology is also the gateway to driving engagement, efficiency and productivity within businesses.
The way people use an office is evolving - employees want the freedom to seamlessly move between spaces depending on how they feel or the nature of the task at hand and, as a result, are snacking on power to stay connected. People are also looking to rid themselves of heavy cables and power packs, which means employers must make power - the critical foundation to connectivity - convenient and accessible throughout the work space.
Smart workplaces are replacing traditional benefits such as the company car as the most desirable facets of employment. An engaging workplace experience is vital for attracting and retaining talent, in fact 87 per cent* of employees who don’t feel engaged in their workplace are looking for a job elsewhere (Gallup, The Engaged Workplace ). New, smart technologies offer the opportunity for employers to deliver an attractive and fully connected work space. Smart wireless charging, for example, drives engagement by acting as the trigger point for fully connected, seamless and personalised experiences like meeting room booking, hot-desk check-in which automatically enables facilities and will kick-start a meeting, conference call or work session without the need to manually login and load apps.
Smart technology that captures data on employee behaviour will help employers to better understand their people and the experiences they have at work. Connecting these spots - with bluetooth beacons embedded - to the internet of things can enable the remote management of wireless charging spots at scale. Employee behaviour data, including charging sessions, hyper-location and insight on dwell time is provided as insights through a dashboard in the cloud platform. Leveraging this network data will give companies the ability to gain a new level of business intelligence. A real data-driven culture based on facts, instead of predictions, is critical in the strategy to attract and retain talent.
Walk into an average office building and it’s likely you’ll see that it is running at as low as 30-40% capacity. The increase in remote and flexible working is having an impact on how commercial property is being used – or not.
As part of an IoT connected technology stack, smart wireless charging can be used to increase efficiency through meeting room and hot-desk check-in, giving companies a full picture of what spaces are being used and when, via multiple digital touch-points, allowing for informed decision making on space utilisation, reducing wastage and cost per square foot.
With connected buildings, facilities managers will also be able to use micro location data to see how and when employees are using the space. This insightful real-time data on employee behaviour and real-time spot availability gives live data on which meeting rooms or desks are available and can direct employees towards under-utilised facilities via push notifications and virtual way finding.
"By 2020, almost one-billion devices with wireless charging will be in circulation and demand, therefore, for wireless power will inextricably rise."Dan Bladen, CEO and co-founder of Chargifi
An integrated IoT management platform gives a business full control of its wireless charging network. It continually scans the real time status of the network, including details and attributes of individual smart charging spots such as connectivity and power delivered.
Real-time alerts inform on diagnostics detected, with many issues resolved over-the-air using remote tools for debugging and diagnostics management. This type of management system reduces operational and maintenance costs and will give businesses the peace-of-mind that their smart wireless charging network simply just works.
The business opportunity
The connected wireless world presents a whole range of opportunities to streamline processes and engage people. Offices are becoming more domestic and are evolving into spaces employees not only work from but also spend the majority of their leisure time - and even sleep.
With this comes a new expectation from employees – that work spaces will provide further personalistion - automatic ordering of food from central eateries, atmospheric control and notifications when meeting rooms are available. It is ubiquitous and convenient access to smart power that is the key to enabling this fully connected and personalised life.
If businesses can influence how and when people get access to power, then they have a genuine opportunity to influence their employee’s or customer’s experience.