Pure Storage has announced groundbreaking additions to its Pure as-a-Service portfolio to make Pure the first and only company to offer a unified subscription that enables complete flexibility across cloud and on-prem solutions.
“Customers know that an investment in innovation is an investment in their future. They want services that grow and change as they do. We have heard loud and clear that ease of use, interoperability, and a clear upgrade path drive long term strategic relevance,” said Charles Giancarlo, CEO, Pure Storage.
“We started a revolution in the category with our Evergreen model. Now, we’re delivering on our vision of a Modern Data Experience -- data storage delivered as-aservice that allows customers to extract maximum value from their data while reducing complexity and expense.”
Pure is the only storage vendor to offer all of its core products as a service today. Customers are using these products to drive data center consolidation, build multi-cloud architectures, run high availability services, and create an analytics core their company can build around.
As CIOs look to drive agility and efficiency, they are increasingly moving toward as-a-service models. IDC research data shows that 58 percent of IT organisations prefer as-a-Service over CAPEX and lease options. And over the next three years, nearly 60 percent of IT Cloud Infrastructure will be consumed as-a-Service, up from 50 percent today.
At Pure//Accelerate, the storage provider also unveiled a range of enhancements to help organisations build a hybrid cloud, transition to fast, consolidated data architectures and derive business value from AI and analytics – all while enabling customers to rapidly recover from IT failures:
- Pure products available through Pure as-a-Service: Pure is leading the industry by offering all of its award-winning core solutions both as products and services - today. The Pure as-a-Service family is a full portfolio of integrated solutions, giving customers choice of both CAPEX and OPEX business models.
- Major additions to our Cloud Data Services portfolio are designed to help customers embrace the strategic value of hybrid cloud. These solutions enable migration of applications to and from Amazon Web Services (AWS) with minimal re-architecture and allow customers to leverage public cloud economics for any use case.
- Through advanced engineering integration with established partners, Pure helps customers unify and manage multiple AI projects across any stage.
- No cold data – this expansion of the Pure Storage FlashArray product line delivers a modern Puredata management experience for customers and NVMe-based flash across the entire stack, without compromise.
For faster time to insight within VM environments, Pure has introduced VM Analytics Pro, a new feature bundle offered within Pure1. Customers simply need to connect the software to their environment and Pure will map out their infrastructure to efficiently and intelligently discover and resolve issues. Detailed reports will provide holistic information as well as recommendations and will let customers know if an environment adheres to best practices.
Matthieu Brignone (pictured), Area Vice President EMEA Partners said “Since entering the market ten years ago, we have become the fastest growing data storage company, equipping partners with the solutions that customers truly want, and helping them build a better world with data. We’re disrupting the market and bringing our channel partners on that journey with us – making them market leaders in emerging technologies like AI, all-flash and hybrid cloud.
"These latest announcements show our commitment to helping channel partners not just survive, but thrive when faced with the challenges of tomorrow – whether it’s making the hybrid dream a reality with Cloud Data Services, making AIRI more widely available, or expanding the FlashArray product line built to deliver a modern data management experience. By offering these market-first solutions, channel partners will benefit from additional revenue generators, as well as the opportunity to position themselves as true consultants and partners for their customers.”