Ribbon Communications has unveiled insights stemming from its research on the Unified Communications (UC) purchase drivers and buying behaviours of European SME and Enterprises.
This segment of the survey reflect the responses of 2,676 IT decision-makers representing multiple industries in Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Switzerland, and the United Kingdom.
Ribbon’s research shows that for companies responding to the survey, 73 per cent of those with more than 1,000 employees and 72 per cent of those with 100 to 1,000 employees who have not yet adopted UC expect to do so within the next 2 years.
Security continues to be a dominant concern with 48 per cent of respondents reporting attacks including robocalls, telephony DDoS, UC registration hijacks and toll fraud. Additionally, 81 per cent of respondents indicate that they believe it is the UC provider’s responsibility to provide protection from these threats.
Patrick Joggerst, Chief Marketing Officer and EVP, Business Development for Ribbon (pictured) said “Digging further into the research we began sharing in early May has enabled us to discover key actionable insights for these markets.
“Once again, we see opportunity for UC and Unified Communications as a Service (UCaaS) providers who deliver the combination of security, third party integration and functionality that help businesses with their communications technology needs in the digital era.”
Other key findings from this segment of the survey data include the UC adoption rates vary significantly according to company size with 43 per cent of companies with more than 1,000 employees already leveraging UC, and only 10 per cent of companies with 1 to 20 employees having taken the plunge.
The research also revealed that 41 percent of UC adopters bought their service from a traditional provider, while companies still considering adopting UC services stated an intent to purchase from a wide variety of providers including OTT (9%), phone resellers (10%), equipment vendors (11%), IT service providers (12%), cable companies (13%), mobile (15%) and traditional providers (16%), highlighting the diversity of available options.
Jennifer Adams, Senior Director Go-to-Market Strategy from Poly said “As a company we have seen the power of the type of insights Ribbon is bringing to customers through this important research and we look forward to working together to bring more of this data to light over the coming weeks.
“These findings will help European providers gain a greater understanding of the current UC/UCaaS market landscape in order to offer the most compelling solutions to solve customer challenges.”