Ribbon perspective on the market can lead to success
Friday, May 3, 2019
Research published this week shows where the next growth area lies and could sustain long term success
Ribbon Perspectives 19 has now wound down and closed for this year. As I look forward to Miami, I thought I’d share a couple of bits that have caught my eye.
Firstly, and probably unsurprisingly given my background in mobile, I noticed a lot of themes that tied in with the use on or access through a mobile phone.
All representatives were at pains to point out that they were not interested in “pluming their own network” but none the less the new strategy around the use of analytics and monetising information or using it to become more productive is one that makes sense given the amount we all use our mobile devices on a hourly basis (as much as our bosses mate it).
Mobile is by no means the only place we can collect data from but, as CTO Kevin Riley was not shy about embracing 5G, IoT, Big Data and Enterprise Mobility, I have a feeling this all ties in with the research Ribbon carried out last month.
To sum up, the number of businesses thinking about adopting some form of UC solution worldwide are less in small businesses (46 per cent) than it is amongst larger corporates (close to 70 per cent).
I’ll bypass the ‘grandma sucking eggs’ speech of the advantages of UC technologies; however, those advantages may not be lost on the smaller businesses who are yet to use them.
These solutions are made with the large corporate in mind. Automatic calendar invites, collaboration tools and the ability to communicate between different locations throughout the country, continent or globe is not something the average 10/50 employee business needs.
I’d argue they are much more inclined to pick up the phone.
Either that or talk to each other face to face. Why over-complicate an easy system of going directly to a decision maker with additional platforms when WhatsApp or Facebook Messenger or SMS messaging (whatever that is) will suffice.
That’s the market and the challenge Ribbon seem to be most interested in addressing. It’s a no brainer in my book given that they predict there are potentially 85 million seats up for grabs in the US alone. Why wouldn’t you?
Representatives from Ribbon themselves confirmed to me that the strategy also had one eye on the 5G era which certainly does present a change in the market.
So, positioning themselves to manage networks and devices on those networks will do Ribbon no harm when the innovative, data-based technologies of tomorrow finally arrive and the smaller businesses sit up and start to take notice.