Greenlight Commerce, a digital commerce agency, has announced that it has partnered with Welco to help the company accelerate its digital ambitions.
These ambitions include supporting more extensive B2B operations as the company grows and involves replatforming from their existing Magento website to BigCommerce’s B2B eCommerce platform.
Welco, a division of RAJA, Europe’s leading supplier of packaging supplies, chose BigCommerce as it is the best-in-class system providing the benefit of investment in the platform at scale and allows it to build out towards a greater functional ambition.
Chris Liddell, Product & Purchasing Director at Welco commented “At Welco, we have a number of ambitions that require a commerce platform that can scale with our growing B2B operations and integrate with our parent company, RAJA’s ERP system. With modern B2B buyers expecting consumer-like eCommerce experiences, we chose BigCommerce as we wanted a platform with powerful features that will meet and exceed expectations.”
“Following a comprehensive and detailed review of all of the available partners, we selected Greenlight Commerce based on its strategic approach, B2B credentials and insight into the BigCommerce platform. It is also exciting that Greenlight has a full-service digital offering enabling us to acquire new customers and accelerate growth. The Greenlight team understands the many different components needed to deliver our vision.”
Kevin Murray, Managing Director of Greenlight Commerce added “Welco has over 70 years’ experience of delivering a range of high-quality workplace, health and education products. The business understands that the modern B2B buyer is increasingly online and needs an easy-to-use experience to find and purchase these products. We are extremely proud to be working with Welco on the next stage of their digital journey as they continue to lead the way within their sector.”